You may already have written a lot of great articles, or taken a lot of beautiful photos, but have they been seen yet? There are so many talented and creative people in the world, so it’s important to make yourself stand out from the crowd.
It’s no secret that the Internet provides us all with a powerful platform for showcasing our work, and there are so many outlets churning out content that it’s hard to keep track. So how can you really take advantage of the opportunities within modern media? Here’s how to market you and your work diligently and efficiently and, ultimately, sell more travel stories.
Create your brand
Freelancers work autonomously, outside the realm of a specific company or publication, so they need to develop a name for themselves. Not only a name, but also a logo, a website, a newsletter, and a following.
I started Kim Fuller Ink. with the support of a fellow freelancer — a friend who was starting her own brand creation and website building business. For a great rate, she crafted my logo, as well as the entire look of what has become my brand as a “Wordsmith & Photojournalist.” My website functions as a portfolio, blog, and contact form, and it’s been the best marketing tool I have had to date.
From the foundation of your brand, you can present your creativity to the world powerfully and with integrity — all from the style and voice that sets you apart from the rest.
Strategize with social media
Facebook, Instagram, Twitter, Pinterest, and most of the other online social sites and applications are great ways to promote yourself. On some of the platforms, like Facebook, it’s useful to start a page that is designated for your website, blog or brand to distinguish it from your personal page; with others, like Twitter or Instagram, you may want to draw people to your personal page so people and fans can become familiar with the person who posts the thoughts, articles or photos.
Have your website set up so that your social media channels populate on your homepage. This will give your social handles more exposure, leading to more followers, so more of your work will be found in multiple ways on the Internet.
Learn how to use hashtags correctly and effectively, so that you can attract more views to your posts, and entice viewers to click on your posts by giving them something to be curious about. If you’ve just published an informative article about traveling in Europe, write something for social media like: Euro-Trip Tips: Must-know advice for travelers ~ #Europe #Eurotrip #vacation #travel #travelwriter #traveltales #getaways #worldtraveler #Paris #Rome #Munich
Develop a solid network
So many business connections are made via email and over the phone these days, and that’s a good thing, but meeting colleagues, editors, and publishers in person is key when it comes to long-lasting relationships.
Carry business cards, and give them out often. You never know how one connection can lead to that perfect lead that will help you get your next photo published or your story assigned.
Attend conferences and networking events for travel writers, photographers, and media professionals — any time there might be an opportunity to introduce yourself to a fellow freelancer, one of your readers, an editor or potential article source, make the effort to create a lasting impression.
[Editor’s Note: Learn more about how you can fund your travels and make an extra income with photography, travel writing, blogging, and more in our free online newsletter The Right Way to Travel. Sign up here today and we’ll send you a new report, Five Fun Ways To Get Paid To Travel: A Quick-Start Guide, completely FREE.]