FEATURED PUBLICATION: Mexico, Panama, and Latin America Insider
Publication Name: Mexico, Panama and Latin America Insider
Website: www.MexicoInsider.com, www.PanamaInsider.com, www.LatinAmericaInsider.com
As a Write Way to Travel reader, you probably already know that International Living (IL) has been providing information about travel and retirement abroad for the past 26 years. Three years ago, we launched Mexico Insider, a monthly online publication created for those with a specific interest in learning more about moving to or buying property in Mexico.
Based on the success of Mexico Insider, we launched Panama Insider in September of 2005. Mexico and Panama are immensely popular relocation destinations, but we realize our readership is also interested in other countries of Latin America… specifically, Nicaragua, Honduras, Ecuador, Argentina… and on and on.
So in May of 2006, we launched Latin America Insider. This publication is similar in scope, but covers all the countries that comprise Latin America, including the Spanish-speaking islands of Cuba, the Dominican Republic, and Puerto Rico.
For the most part, our readers are between the ages of 40 and 60, and they are interested in learning about Mexico, Panama, or another Latin American country as a retirement, relocation, or second-home location. Readers are typically well-traveled, well-educated, and with middle to upper incomes.
We currently offer assignments to travel/real estate writers who wish to write a feature article for one of our publications — particularly for Mexico Insider and Latin America Insider, as the markets these cover are vast.
A feature article usually includes two sections. Section one provides an in-depth profile of the location. Section two focuses on the real estate market. Accompanying digital
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photos (format: low-res .jpg) are required and should not be lifted from websites unless the writer receives permission to do so.
The location profile includes:
• Location and climate
• Brief history or interesting facts about the location
• Local amenities: airports, hospitals, expat clubs, social and cultural activities, outdoor activities, special events, etc. (This information is most important.)
• General cost of living: groceries, restaurants, etc.
• What might it be like to live here?
• What makes this place unique?
• What is there to do here? How would you spend your days if you lived here?
The real estate section includes:
• A profile of local homes for sale: what they are like, average square footage, cost, rentals, profile local developments, gated communities, etc. We need examples and photos.
• What areas of the locale are most popular with expats?
• Purchase process — direct deed, bank trust, etc. as they apply to foreign ownership
About residential projects and communities, our readers want to know:
• Size of lots or homes (square meters or square feet is fine, we can do conversions)
• Price — any pre-sales discounts, any financing or pay-as-it’s-built plan?
• Title insurance — is it included or can it be obtained?
• Home Owner’s Association monthly dues and what that covers
• Contact information for realtors and developers — (We do not accept articles or submissions from realtors… and we need to be able to verify sources.)
Because these are online publications, there is no word limit for these articles. Typically, these articles run about 3,000 words.
For feature articles as described here, we pay $450. This fee includes copy and photographs.
To obtain an assignment for one of these publications, first send a query letter to International Living Latin America Editorial Director, Suzan Haskins via e-mail at email@example.com.
TIP: Only send a query letter if you have a specific destination in mind and if you have definite plans to personally visit that destination. The goal of the Insider publications is to provide all the information about a specific destination that the reader might need if he was considering relocating or investing in property there. Therefore, we’re not looking for travelogues, restaurant or hotel reviews (although this type of information can certainly add to your story). Instead, we are looking for reliable data and information about the market: local and expat population, amenities, type of real estate available and at what kinds of prices.
The biggest challenge for a writer for these venues is the time commitment. You must visit the real estate properties in order to write intelligently about them.
In order to understand more specifically what kind of content is required, take a look at the websites.
Suzan Haskins, Editorial Director
International Living Insider Publications
P.S. Being able to conduct an interview is a technique that will help you in writing for IL’s Insider publications. ”Who” you’re talking with is not as important as “how” you’re talking to that person. Travel Writer Program members refer to Lesson #11 where Jen Stevens reveals the twelve insider secrets to successful interviews.
If you don’t already have a copy of The Ultimate Travel Writer’s Program, click here to get yours today: http://www.thetravelwriterslife.com/fp/getstarted
Travel, Writing & Photography Resources
*** Another Way to Sell More: 8 Guidelines to Follow When You’re writing About Real Estate:
*** How to Get in the Door and into Print: The Best Way to Approach an Editor: http://www.thetravelwriterslife.com/trc/getstarted
*** Get to know Panama like an insider…:
*** This is Your Invitation to Explore La Vida Mexico!:
*** Three New, Not-So-Obvious Places to Get Published:
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