Some people think you have to travel to exotic, rarely visited destinations to write for in-flight magazines. But that’s just not the case. Truth is: Editors love articles about the world’s most popular vacation destinations because popular destinations are a sure bet when it comes to attracting readers.
But even though there’s an eager readership for these articles, the only way to write for in-flight magazines is to come up with a unique slant. One way is to pick out something unusual in that destination and focus on that. For example, in one issue of Jet Away in-flight magazine, an article on Paris focuses on one unique jewelry maker, then offers three funky/chic places to eat in Paris where you can show off your new necklace.
In-flight magazines like Jet Away often run stories like these. For example:
** The current issue of Aer Lingus’ in-flight, Cara Magazine, features an article that delves into the lesser-known aspects of Spain’s popular Northwest region. Many tourists go there for the Camino de Santiago pilgrimage, but few know about the area’s hilltop villages and ancient ruins.
** This month, Continental magazine is running a cover story on non-Olympic activities in Vancouver, B.C., such as taking a suspension bridge tour through the forest and delving into the native cultures in the city’s museums.
** Fah Thai magazine, the in-flight for Thai Airways, is running a story this month on Cambodia, but it doesn’t mention the popular Angkor Wat temples. Instead, it focuses on one yoga instructor, and how yoga is now beginning to gain popularity in Cambodia.
Tomorrow, freelance writer Jennifer Stevens will show you another way to write for in-flight magazines — and write about a popular destination by nailing down the “typical” perception potential tourists have about it, then casting it in a new or unusual light.
Director, Great Escape Publishing
[Editor’s Note: Learn more about opportunities to profit from your travels (and even from your own home) in our free online newsletter The Right Way to Travel.]