There are many reasons to set your prices low, primarily so you sell more. But I’m going to stop you right there!
It’s almost always easier to sell fewer pictures at a higher price than it is to sell many at a lower one.
Here are 5 tips for how to price your fine-art photos to earn more…
1. Find a unique subject or angle. One of the easiest ways to gain sales and immediately request a higher price is to find a subject to photograph that most people don’t.
I know, that is definitely a daunting thought, but there are so many amazing things in this world many photographers overlook.
Really think about what your passions are and how you can work those into your photography. Or find a unique perspective or angle to photograph more common subjects.
No matter how you slice it, when you create your own niche, the competition dwindles. And less competition = higher revenue for you!
2. Make LARGE prints! When I say large… I mean LARGE! Think 30”x40” and bigger!
When you start printing large, you’re now speaking to a different audience, one who sees the value in art, is willing to pay higher prices, and trust me, at 30”x40,” you will get their attention.
These larger pieces are known as statement pieces, meaning they command your attention when you enter a room.
When someone sees a larger-than-life sized image and connects with it, they’re already imagining it hanging on their wall! And thanks to buyer psychology, the larger the print, the more difficult it is to haggle you down on the price.
While so many photographers are barely getting by selling hundreds of 8x10s for $15, I highly recommend focusing your efforts on the big fish.
3. Utilize unique printing media. Another way to set yourself apart and boost your profits is by fancy printing.
Whether its metallic paper or flat out metal, doing something different will once again work in your favor! Hopefully you are starting to get my drift about doing what everyone else isn’t… it really “pays off” in the end.
4. Harness the power of local businesses. Lets face it, no one wants barren walls, and businesses are no exception. Don’t underestimate the buying power of local businesses… they have budgets for these things, it’s tax deductible, and they look like heroes supporting other local small businesses! It’s a win-win!
5. Don’t undervalue yourself. Unfortunately, so many new artists undervalue and underprice their art, simply because they have never sold their work before.
What does it matter that you’re new to selling! If you have followed the previous four tips, you are well on your way to commanding a higher price for your art. When thinking of asking a higher price, it’s critical to believe you are worth it… convince yourself you are worth it.
And that’s not difficult to do when you take into account your costs. Just don’t forget to include your cost of manufacturing, equipment investment, cost of doing business (licenses, taxes, etc.), your photography education, as well as your time, whether you almost got eaten by a grizzly bear, etc.
The point is… a GREAT image is a GREAT image, regardless of how many you have previously sold.
So get your images out there, stand up for what you do, and ask for what you are worth.
[Editor’s Note: Learn more about how you can fund your travels and make an extra income with photography, travel writing, blogging, and more in our free online newsletter The Right Way to Travel. Sign up here today and we’ll send you a new report, Five Fun Ways To Get Paid To Travel: A Quick-Start Guide, completely FREE.]