Video is the fastest-growing medium on the internet. According to Cisco’s Visual Networking Index, there were about one billion video users in 2012; that number is expected to double in 2017. So, if you’re a travel writer or stock photographer who doesn’t have video in your toolkit, you risk being left in the virtual dust.
Here are 5 reasons why you should start making short videos:
- A picture may be worth a thousand words, but a moving picture can draw the reader in and bring the destination to life.
- If you’re into stock photography, video is a “thing.” There are now millions of stock video clips available from iStock/Getty, Shutterstock, Fotolia, Dreamstime — all the well-known sites. Dig a bit deeper and explore sites like Videohive or Pond5, both of which prominently feature video.
- Hotels and resorts, especially those not part of a chain, can be prime clients for video, as they may not have the marketing resources to create engaging visuals for their websites. Bed-and-breakfasts and popular restaurants in your hometown or region probably don’t have video on their websites, either. Your fees for developing video will be affordable — and you’ll have a ready-made sample to show prospective clients. Of course, you can trade your services for free stays, too.
- If you like the idea of travel writing but get stymied by the writing part, video could be the answer. With only a few words to identify the destination, your video can tell a story rich in detail and create a particular mood. Check out online travel publications for those that include video. GoWorld Travel and Outside Online are two.
- Finally, the cost of entry is low. The camera you already have likely has video capabilities. And, whether you use a PC or Mac, it’s fairly easy to learn MovieMaker or iMovie (just go to YouTube). You’ll need a tripod with a panning head to make sure your clips are smooth, but you can add music and special effects without buying any peripheral equipment.
Let me leave you with this: By the end of 2014, 90% of internet traffic was video. Increase your chances of your work being found by adding video to your repertoire.
[Editor’s Note: Learn more about how you can fund your travels and make an extra income with photography, travel writing, blogging, and more in our free online newsletter The Right Way to Travel. Sign up here today and we’ll send you a new report, Five Fun Ways To Get Paid To Travel: A Quick-Start Guide, completely FREE.]