Social media can often feel like more of a burden than a benefit. After all, it takes time and effort to build an audience before you can start reaping the rewards. Before you close the door on social media, let me make the case for why you not only should spend more time on it, […]
Consistency is the key to social media success. Ideally, you would post once a day on Instagram and Facebook and multiple times a day on Twitter, but at a minimum you should be posting at least three to four times a week on Instagram. The reason most people aren’t consistent is because they simply don’t […]
Unfortunately, you can’t simply write a blog and expect readers to find it. However, there are many things you can do to help attract an audience and get those pageviews! Here are seven that I’ve found to work well: 1. Share on Facebook Each social media platform has its own unique quirks. For Facebook, hopefully […]
I’ve always joked that if I ever write a memoir, the subtitle has to mention that Twitter changed my life. You might think I am exaggerating…but I’m not. I was an early adopter of blogging, starting my first blog in 2004 to chronicle my law school journey and then a second blog in my last […]
Social media might seem overwhelming in the beginning, but spending just a small amount of time each day on creating content and engaging with others can quickly lead to freebies, comps, and even assignments and photo sales. For example, I was on a girls’ trip to Las Vegas last year and sharing a lot of […]
It’s easy to be overwhelmed by all of the advice out there about how to grow your following and engagement on Instagram. There are follow-for-follow threads, giveaways, bots, growth services, and more. In the early days of Instagram, followers were everything. If you wanted freebies, comps, or brand collaborations, it was all about how many […]
Social media can be an incredibly powerful tool if used correctly. Not only can it promote your work and reach audiences that traditional media can’t, social media can be a great way to land perks and freebies. Below, I share eight tips for using social media to snag perks as a travel writer/blogger/photographer. 1. Talk […]
Maintaining and growing your social media presence is an essential part of being a travel writer. It’s one of the key factors in whether your stories attract readers. And if you’re writing for publications, your editors are going to expect it–it’s also a great way to promote your writing. However, it can also be the […]
An often-repeated piece of advice for writers is to write what you know. It’s repeated for good reason—and it applies especially to travel writers and bloggers. While it’s exciting to jet around the globe and discover new places, the easiest place to start is in your own backyard. Writing or blogging about your hometown will […]
Anyone can start a blog. But how do you start a blog that gets read? How do you grow your blog into one that brands want to work with? Nine years ago, I started the blog that would ultimately transform my career from corporate attorney to nationally recognized sports business expert. I’ve received two book […]
